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John Carlson Design
  • Work
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  • Cotton Bureau

Howdy Beer Logo Design

Logo design for Howdy Beer “Western Pilsner.” Originally brewed by The Post Brewing Company in Lafayette, Colorado.

For the logo design, I wanted to give the design a serious nod to the American standard beer classics. And keep the style fresh and contemporary. Howdy Beer is now part of the family of Wilding Brands.

Jax Fish House & Oyster Bar Logo Design

Logo design for Jax Fish House & Oyster Bar. Originally launched in Boulder, Colorado, Jax Fish House has grown to various locations.

Townie IPA Logo Design

Logo Design for Townie IPA. Brewed by The Post Brewing Company, Lafayette, Colorado.

Taste of Philly Logo Design

Logo design and “Liberty Bell” support icon for Taste of Philly cheesesteaks. Various National locations.

Ol' Zippy American Ale Logo Design

Logo design for Ol’ Zippy American Ale by The Post Brewing Company, Lafayette, Colorado.

West End Tavern Logo Design

Logo design for the West End Tavern, Boulder, Colorado. A long time Pearl Street icon The West End Tavern serves authentic BBQ and pub food all housed in an epic whiskey bar.

Rancho San Dioniso Logo Design

Located in the Baja region of Mexico, Rancho San Dionisio is a historic working mango and avocado producing ranch. Offering camping and river access.

Twin Lakes General Store Logo Design

Logo design for Twin Lakes General Store, Twin lakes, Colorado.

Centro Mexican Kitchen Logo Design

Logo design for Centro Mexican Kitchen. Boulder, Colorado.

Beerley Czech Pilsner Logo Design

Logo design for Beerley Czech Pilsner by Crabtree Brewing Company in Greeley, Colorado. In addition to the can design, I came up with the name "Beerley." It's a wink and a nod to Crabtree Brewing Company's long established brewing roots in the City of Greeley, Colorado.

The Post Brewing Company Logo Design

Logo design for The Post Brewing Company. The shape I used for the logo was designed to represent the shape of a beer barrel or keg.

Outlaw Burger Logo Design

Logo design for the Outlaw Burger brand. For the Outlaw Burger logo design, I designed a few variations of the logo. Some versions were intended to be more “Outlaw”. And to be promo and packaging sticker friendly. Various locations nationwide.

Howdy Beer Can Design

Original can and logo design for the Howdy Beer brand for The Post Brewing Company.

The approach was to create an iconic beer can design that showcases Howdy Beer’s classic pilsner roots, and “Western” approachability.

Ol' Zippy Premium American Ale Beer Can Design

Beer can design for The Post Brewing Company. The can design name and use of a squirrel were suggestions by the brewmaster. The color palette and design were meant to reflect the zippiness of this refreshing American ale.

Townie IPA Beer Can Design

Beer can design for Townie IPA by The Post Brewing Company in Lafayette, Colorado. For the “Townie” van illustration, I worked with the brewmaster on the creative direction. We wanted something fun that represents this Easy Drinkin’, aromatic, hop balanced IPA.

I included one of my watercolor sketches for the van illustration.

Chela Vida Beer Can Design

Beer can design and illustration for Chela Vida Mexican lager.

Crabtree Brewing Company’s take on the always popular and refreshing Mexican lager.

Even though skulls and skeletons are ever present in this category. I leaned in and created this skull illustration inspired by classic Day of the Dead artwork.

Top Rope Mexican-Style Lager Beer Can Design

Beer can design and illustration for Top Rope Mexican-Style lager. Top Rope is part of the family of canned beers for The Post Brewing Company, located in Lafayette, Colorado.

Happy Times Malt Liquor Label Design

Beer label design for The Post Brewing Company. Hop bursted malt liquor with a hop kick to it. The label design suggests those happy times ahead enjoying a Happy Times Malt Liquor with your friends.

Headless Horseman Seasonal Beer

Beer can design for Crabtree Brewing Company's Headless Horseman seasonal beer.

For the design, I illustrated the horseman, riding the infamous blue mustang sculpture "Blucifer." Blucifer is the giant blue horse sculpture that greets travelers visiting the Denver International Airport. I included my original ink drawing for the label too.

Beerley Pilsner Beer Can Design

Beer can design for Crabtree Brewing Company in Greeley, Colorado.

Crabtree Brewing Company is a long time established Greeley Brewery. In addition to the can design, I also created the name “Beerley.” I thought naming the beer, Beerley is a whimsical way for Crabtree Brewing to claim its Greeley, Colorado roots.

The naming, the design, and color palette all place this genuine Czech pilsner as an authentically local beer.

Sourdelic Sour Ale

Can and logo design for the Sourdelic, sour ale beer series for Crabtree Brewing Company in Greeley, Colorado.

Atropos Imperial IPA

Beer label design and illustration for Fate Brewing Company. The Atropos Imperial IPA label design is one of a number of label and can designs created for the Fate Brewing Company. Each design would represent one of the three regional Goddesses representing the fates or destinies of mankind. In Greek mythology, Atropos “cut the thread” of mortal souls.

Laimas Kölsh Style Ale

Beer can design and illustration for Fate Brewing Company. The Laimas can design is one of a number of label and can designs created for the Fate Brewing Company. Each design would represent one of the three regional Goddesses representing the fates or destinies of mankind. In Baltic mythology, Laimas makes final decision on an individual's fate.

Twin Lakes General Store & Mercantile

Set of "Circle" graphics for Twin Lakes General Store & Mercantile, Twin Lakes, Colorado. Located between Leadville and Aspen, Twin Lakes General Store has been around for over 100 years. I designed this set of "Mountain Technical" style graphics to be used for retail sale on merchandise and stickers.

Post Baseball Cap

Retail merchandise design for The Post Brewing Company.

West End Tavern Table Sauces

Label designs for The West End Tavern. House Hot Sauce, Carolina BBQ Style and Kansas City BBQ Style. The direction of these hot sauce labels are designed to pair with the authentic BBQ smoked in-house at The West End Tavern.

Go Wild Chili Lime Crunch Package Design

Logo design, art direction, package design and illustration for Made in Nature’s Go Wild snack brand. The Go Wild line of wholesome snacks comes in savory and sweet flavors.

Einstein Bros. Bagels - Bagel Bucket Design

Seasonal “Bagel Bucket” package design and illustration for Einstein Bros. Bagels. The copy, hand typography and whimsical illustrations were created to represent this approachable and fun brand.

The Post Brewing Company - Ski Tan Lager Poster

Seasonal In-store poster design and illustration for The Post Brewing Company.

Taste of Philly Poster Series

Design, illustration and copy writing for a set of in-store poster designs for the Taste of Philly cheesesteaks brand.

Silk Plant-Based Beverages

Two sets of infographic illustrations for the Danone Food Company. These sets of illustrations were use in print and digitally to promote plant-based beverages.

Jax Fish House & Oyster Bar - Exterior Signage

Large exterior signage design for Jax Fish House & Oyster Bar. Downtown Denver location.

Jax Fish House & Oyster Bar - The Fish

Support illustration for Jax Fish House & Oyster Bar. Used for various promotional pieces.

Jax Fish House & Oyster Bar - Trash Fish Promo Art

Social media and support illustrations for the Trash Fish Social. An event sponsored by Jax Fish House & Oyster Bar that highlights lesser known and more sustainable seafoods.

Jax Fish House - Oyster Month Poster Design

In-store poster design and illustration for Jax Fish House & Oyster Bar. Oyster Month is every March at all the Jax Fish House locations. This was created as wall art to promote this event.

Jax Fish House - Tuna Chalkboard Merchandise Art

Staff t-shirt graphic and promotional illustration for Jax Fish House & Oyster Bar.

Jax Fish House & Oyster Bar - Neon Sign

Neon signage design for Jax Fish House & Oyster Bar in downtown Denver, Colorado.

Designed to stand out in the busy Lodo section of Denver. I wanted the sign design to have a simple and direct message, drawing people to the Jax Fish House entrance below the signage.

I included my technical drawings for the sign build. And a couple of my sketches for the sign.

Einstein Bros. Bagels - "Season of Hope"

Seasonal In-store seasonal promotional poster designs and illustration for Einstein Bros. Bagels.

Einstein Bros. Bagels - "Elmo Ponders" Calendar Image

Retail calendar promotional illustration for Einstein Bros. Bagels.

Einstein Bros. Bagels - Gift Card Design

Gift card design and illustration for Einstein Bros. Bagels.

Visit Boulder (Hiking Boot)

Poster design and illustration. For Retail sale at Art Source International and Poster Scene.

Visit Boulder (Buffalo)

Poster design and illustration. For Retail sale at Art Source International and Poster Scene.

Blucifer Poster Design

Based on the popular giant sculpture nicknamed “Blucifer” that greets visitors to the Denver International Airport. I created this poster design that is for sale at various Boulder retail store locations.

Centro Mexican Kitchen T-Shirt Design

T-shirt design graphic for Centro Mexican Kitchen in Boulder, Colorado. I wanted to design a shirt that works well in-store for staff, plus represents the brand while walking on the busy Pearl Street mall in downtown Boulder.

Ol' Zippy American Ale Premium T-Shirt Design

Ol’ Zippy American Ale T-shirt design for The Post Brewing Company.

Pastrami Salami T-Shirt Design

In addition to being a designer, I’m also an illustrator. Now and then I’ll do a t-shirt design and put it up for sale on Cotton Bureau. This is one of those shirts. I’ve always been a fan of the delicatessen. For the food and the great memories as a kid in New York. For this shirt, I Pastrami Salami.

I do a lot of t-shirt designs for clients and for fun. I try to keep the designs curated and I rotate the designs seasonally.

https://cottonbureau.com/p/8SNGUZ/shirt/pastrami-salami#/28500368/tee-men-premium-heavyweight-mustard-100percent-cotton-s

Stay Clam T-Shirt Design

No matter what happens out there. Try and Stay Clam. Here’s another one of my weirdo self-promo shirts. Available in a few different colors at Cotton Bureau.

https://cottonbureau.com/p/WSK539/shirt/stay-clam#/28500391/tee-men-premium-lightweight-light-blue-100percent-cotton-s

Make Luck T-Shirt Design

Dedicated to all the hard workers out there making their own luck happen.

https://cottonbureau.com/p/DQZ58Q/shirt/make-luck#/29085618/tee-men-premium-heavyweight-ivory-100percent-cotton-s

Cheese Burger T-Shirt Design

I do a lot of food branding. So, cheese burgers, beer and tacos are always on my mind. This is another one of my promo shirts.

I like to wear this one to the gym.

https://cottonbureau.com/p/QM3QE6/shirt/cheese-burger#/17894863/tee-men-premium-lightweight-premium-heather-tri-blend-s

Cow Town T-Shirt Design

Self promotional T-shirt. Inspired by the long standing “Cow Town” nickname for Denver. I came up with this concept around Stock Show time and decided to lean into that nickname and make some t-shirts.

Available on Cotton Bureau in a few different colors.

https://cottonbureau.com/p/7DSQU3/shirt/cow-town#/17881932/tee-men-premium-lightweight-white-100percent-cotton-s

Post Fermenter Baseball Cap

Baseball cap design for The Post Brewing Company.

Colorado Chicken Icon

Colorado themed “Colorado Chicken” design for various merchandise pieces for The Post Brewing Company.

Townie Baseball Cap

Patch design for Townie Ale. For The Post Brewing Company.

Ol' Zippy Trucker Hat

Ol’ Zippy Trucker hat design for The Post Brewing Company.

Colorado Skull Baseball Cap

Self promotional hat design. And for retail sale at various locations.

Howdy Beer Logo Design

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Jax Fish House & Oyster Bar Logo Design

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Townie IPA Logo Design

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Taste of Philly Logo Design

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Ol' Zippy American Ale Logo Design

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West End Tavern Logo Design

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Rancho San Dioniso Logo Design

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Twin Lakes General Store Logo Design

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Centro Mexican Kitchen Logo Design

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Beerley Czech Pilsner Logo Design

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The Post Brewing Company Logo Design

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Outlaw Burger Logo Design

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Howdy Beer Can Design

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Ol' Zippy Premium American Ale Beer Can Design

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Townie IPA Beer Can Design

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Chela Vida Beer Can Design

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Top Rope Mexican-Style Lager Beer Can Design

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Happy Times Malt Liquor Label Design

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Headless Horseman Seasonal Beer

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Beerley Pilsner Beer Can Design

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Sourdelic Sour Ale

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Atropos Imperial IPA

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Laimas Kölsh Style Ale

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Twin Lakes General Store & Mercantile

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West End Tavern Table Sauces

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Go Wild Chili Lime Crunch Package Design

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Einstein Bros. Bagels - Bagel Bucket Design

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The Post Brewing Company - Ski Tan Lager Poster

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Taste of Philly Poster Series

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Silk Plant-Based Beverages

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Jax Fish House & Oyster Bar - Exterior Signage

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Jax Fish House & Oyster Bar - The Fish

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Jax Fish House & Oyster Bar - Trash Fish Promo Art

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Jax Fish House - Oyster Month Poster Design

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Jax Fish House - Tuna Chalkboard Merchandise Art

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Jax Fish House & Oyster Bar - Neon Sign

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Einstein Bros. Bagels - "Season of Hope"

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Einstein Bros. Bagels - "Elmo Ponders" Calendar Image

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Einstein Bros. Bagels - Gift Card Design

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Visit Boulder (Hiking Boot)

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Visit Boulder (Buffalo)

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Blucifer Poster Design

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Centro Mexican Kitchen T-Shirt Design

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Ol' Zippy American Ale Premium T-Shirt Design

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Pastrami Salami T-Shirt Design

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Stay Clam T-Shirt Design

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Make Luck T-Shirt Design

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Cheese Burger T-Shirt Design

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Cow Town T-Shirt Design

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Post Fermenter Baseball Cap

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Colorado Chicken Icon

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Townie Baseball Cap

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Ol' Zippy Trucker Hat

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Colorado Skull Baseball Cap

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